Flat roofs are a popular choice for residential extensions, garages, commercial buildings, and industrial units. However, choosing the right material and understanding the installation and maintenance process is key to getting long-lasting, reliable results. EPDM (Ethylene Propylene Diene Monomer) flat roofing has emerged as one of the most durable, flexible, and cost-effective solutions available today.
EPDM is a high-quality synthetic rubber membrane specifically designed for flat and low-slope roofs. Its popularity is growing among homeowners and commercial property owners because of its:
EPDM roofs are suitable for domestic garages, loft conversions, and even industrial units, making them a versatile option for almost any flat-roof application.
This Chelmsford project was more than just a new roof—it was a much-needed fix after years of problems. The client had previously fallen victim to a rogue builder who left her with a poorly installed roof over her living space, no insulation between the joists, and multiple leak repairs over the years. After enduring cold winters and ongoing issues, she reached out to us for a proper, long-term solution.
We removed the failed roof system, installed full insulation, and fitted a Firestone EPDM flat roof designed for energy efficiency and long-term reliability. We also built a brand new porch roof, fully boarded, neatly trimmed, and finished with matching EPDM membrane for a clean, modern look.





Traditional flat roofing options include felt (bitumen), GRP (Glass Reinforced Plastic), and asphalt/tar roofs. While these have been used for decades, they often fall short compared to modern EPDM systems.
| Feature | EPDM Rubber Roof | Felt Roof | PVC Roof | GRP Roof |
|---|---|---|---|---|
| Lifespan | Up to 50 years | 10–15 years | 20–30 years | 20–25 years |
| Maintenance | Very low | Medium | Medium | Medium |
| Weatherproof | Excellent | Fair | Good | Good |
| Cost | Affordable long-term | Low upfront | Moderate | Moderate |
| Guarantee | 20 years | 5–10 years | 10–15 years | 10 years |
EPDM’s combination of longevity, low maintenance, and resilience makes it the superior choice for both domestic and commercial properties.
Book your professional flat roof inspection with The Clever Construction Company today — and discover how an EPDM upgrade could save you costly repairs this winter.
A professional installation ensures the membrane performs to its maximum potential. Here’s how a typical installation works:
Upgrading from a traditional flat roof to EPDM can eliminate many of the recurring issues that come with older materials and drastically reduce your maintenance costs over time.
EPDM is low-maintenance, but seasonal inspections are key to prolonging its lifespan:
Regular checks and preventive maintenance reduce the risk of costly emergency repairs.
EPDM is ideal for a wide range of properties:
This recent project in Hitchin involved the installation of a high-performance EPDM flat roof system, providing long-lasting protection and a clean, modern finish. The client wanted a durable, low-maintenance solution for their rear extension—and we delivered just that with expertly laid Firestone EPDM and precision detailing throughout.
We handled every part of the job, from stripping off the old roof to professionally fitting the new single-ply membrane with neat, watertight edges and custom trim work. As always, our team prioritised both quality and appearance—resulting in a roof that not only performs in all weather but also looks sharp and built to last.
The homeowner was delighted with our work and left us a glowing 5-STAR REVIEW!





Choosing the right flat roofing system can save thousands in repairs and extend the life of your property’s roof. EPDM provides unmatched durability, flexibility, and peace of mind compared to traditional roofing materials. Seasonal inspections and professional installation further ensure your roof stands the test of time.
The Clever Construction Company are proud to be part of the Clever Group — a growing family of specialist companies committed to quality, reliability, and expert service. Explore protective coatings and exterior finishes from The Clever Coating Company.